about
Roberta Cianetti has created and driven high-impact social, communications, clients and partnerships strategies as well as multicultural teams for some of the world's most iconic media brands, reaching billions of consumers with compelling content and messaging.
She led the global social strategy for all Condé Nast brands, across 32 markets, including Vogue, The New Yorker, GQ, Vanity Fair, Wired, Architectural Digest (AD) and Condé Nast Traveler, generating deals, newsworthiness, brand reputation and awareness, driving audience development, engagement, innovation, facilitating partnerships to grow consumer revenue (e-commerce, subscriptions & memberships) and advertising (display, video sales, new formats), maximizing monetization and establishing an effective presence for all brands.
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Her tenure at Condé Nast included directing social media at a country level for Italy where she set up a thriving central strategy unit (across all platforms and properties) supporting the leadership client solutions and editorial teams shaping new products, services, opportunities and building numerous digital, print, events, branded content and influencers campaigns, pilots and initiatives, quadrupling brand engagement.
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She managed video & content production, communications, and social media for donnamoderna.com, the largest Italian digital destination and weekly mag for women, as well as Mondadori Books and created new content, community white-label formats and strategies for Virgilio.it, Italy’s first web portal.
Her career began with a notable presence in PR agencies.
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Beyond her corporate responsibilities, she is actively engaged as a keynote speaker, moderator and lecturer at various International Digital Marketing, Commerce, Social, Tech & AI conferences, and postgraduate teaching courses.
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Her talks delve primarily into the topics of digital innovation, social media, policies and AI governance, dissecting the way platforms influence and compete with one another and examining the implications of a wider, global political scenario on technologies and platforms alike. She also discusses social media and mental health, gender equality and female leadership.
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An accomplished scholar, she holds a bachelor’s degree (BA) summa cum laude from the University of Perugia and Turun Yliopisto. She furthered her interdisciplinary education in International Relations, Economics, Business Administration and Communications, with a master’s in Media Relations (MS) from Il Sole 24ORE Business School, a Master of Arts (MA) from the University of Warwick and an Executive MBA with the highest distinction from Luiss Business School.